Tiktok (also known as Douyin) is a video-sharing social networking service. Tiktok is owned by a Chinese company named ByteDance. Tiktok has grown so much over the years and these days, there isn’t a type of video you’d find that you won’t see on TikTok whether it’s a comedy, education, dance, etc. If you are new to the app and you don’t know your way around the app, then today’s guide was made for you. Continue reading to learn how to like and dislike TikTok videos.
How Does Tiktok Algorithm Work?
Before you’ll be learning how to like or dislike a video, understanding how TikTok actually works will give a better insight on how to use the app.
Not many people are aware that basically, every action you take on TikTok affects the kinds of feed post you’ll see ranging from the hashtags you use, your location, your choice of music, and even the videos you like.
More to Read: How to Change Your Username on TikTok
TikTok’s algorithm is responsible for the kind of videos you see on your For You page and this is how it works. The recommended videos for you are based on a combination of factors which starts from the interests you show as a new user and then make adjustments based on the videos you are not interested in. These factors include:
Your user interactions refer to all the videos you have liked, shared, comments you make, contents you create, and even the people you follow. All these are things that determine the kind of videos you see based on your user interaction.
For the video information, this has to deal with the details contained in each video posted such as the sounds, captions, and even hashtags.
Device and Account Settings
As for the device and account settings, this has to deal with your country setting, language, and device type.
These are the factors Tiktok users to create the For You page you experience. According to TikTok, no two persons have the same kind of content on their For You page. Is this possible? Yes, it is and TikTok was able to achieve this by rating every user’s interest in a particular content.
Tiktok was able to achieve this by segmenting a person’s interest in a particular content. For instance, your interest level on a particular video you watched will be seen as a “Strong Indicator of Interest” by its algorithm if you were able to completely watch the video from the beginning to the end.
Now you understand how TikTok works and why you see a particular set of content on your For You page, we can now dive into how to like and dislike TikTok videos.
How To Like and Dislike TikTok Videos
In order to fully grasp the information I’ll be revealing in the section, I’ll be segmenting this section into how to like TikTok videos and how to dislike TikTok videos.
How To Like TikTok Videos
Follow the steps outlined below to learn how to like TikTok videos.
- Open the TikTop app on your device.
- Locate a video you like. You can do this, by searching for the video or scrolling through your For You page until you find something you like.
- Once you have found a video you are interested in, tap on the Heart icon found at the right panel of the video. Alternatively, you can achieve the same results by double-tapping on the video.
Once you do this, the Heart icon will turn red and this means that you have successfully liked the video and you now know how to like TikTok videos.
Now you know how to like TikTok videos, what’s left is, how to dislike TikTok videos.
How To Dislike TikTok Videos
Remember, when we discussed that liking a video and certain other factors determine the kind of content you’ll see on your For You page? Well, disliking a video is also an important criterion that determines the kind of content that’ll be displayed on your For You page.
To learn how to dislike TikTok videos, follow the set of instructions outlined below.
- Open your TikTok
- Navigate to your For You
- Scroll and locate the video you no longer like.
- Once you have found the video, long press on that video to reveal a hidden menu.
- On that menu, tap on Not Interested to dislike the video. This will make the red colored Heart icon turn white.
If you have performed the steps for liking and disliking a video on your TikTok app and you were able to achieve the same results we did, congratulations! This means that you have successfully learnt how to like and dislike TikTok videos.