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Chinese smartphone maker Xiaomi in early 2019 separated its Redmi brand, making it an independent brand from the Mi brand. The Redmi brand, thanks to the number of devices it has launched since it became independent has contributed majorly to Xiaomi’s success in both domestic, and oversea markets.
The brand seems to have extended the same to the Poco phone brand, as it has now announced the spin-off of the Poco brand. The Pocobrand as per the announcement means Poco is now a standalone company that will now run independently of the Chinese electronics giant and makes its own market strategy. Much like the Redmi brand, the Poco brand will contribute to the overall success of the entire Xiaomi brand.
While Xiaomi has yet to launch a follow up to the Poco F1, the today admitted that the that POCO F1, the only smartphone to be launched under the POCObrand, remains a “successful” handset.
Manu Kumar Jain, VP of Xiaomi, said the brand had grown into its own identity in a short span of time. “POCO F1 is an extremely popular phone across user groups and remains a top contender in its category even in 2020. We feel the time is right to let POCO operate on its own now, which is why we’re excited to announce that POCO will spin-off as an independent brand,” he said in a statement.
Excited to share: #POCO will now be an independent brand!
What started as a sub-brand within Xiaomi, has grown into its own identity. POCO F1 was an incredibly popular phone. We feel the time is right to let POCO operate on its own.
Join me in wishing @IndiaPOCO all the best.
— Manu Kumar Jain (@manukumarjain) January 17, 2020
While the Pocobrand will continue to churn out high-end, premium smartphones that would compete directly with flagship smartphones of OnePlus and Samsung, the brand might in the foreseeable future foray into other gadget categories.
When to Expect PocoF2 or Poco X2
Xiaomi hasn’t detail when it will unveil a true successor to the PocoF1, but that might not be far off, given the appearance of the Poco X2 on the Geekbench database recently, while the also recently trademarked the Poco F2 moniker.